The iPhone 5 was cold on the first day in China, and it was difficult for accessory manufacturers to cook without rice

Apple's iPhone 5 received a lukewarm response on its first day of launch in China, and two analysts lowered their shipment forecasts, causing Apple's stock price to decline last Friday. However, Apple announced on Sunday evening that iPhone 5 sales in China have surpassed 2 million units within three days since its launch last Friday, making it the best-selling iPhone model at launch in China.

 

Jefferies analyst Peter Misek revised his iPhone shipment estimate for the January to March quarter, stating that Apple has begun reducing orders to suppliers to balance excess inventory.

 

Misek lowered his first-quarter iPhone sales estimate from 52 million units to 48 million units. and lowered its gross margin estimate by two percentage points to 40%.

 

"The iPhone 5 unexpectedly met with a cold response when launched in China. We are still unsure whether this is due to the weather (snow) or the pre-order requirement (to prevent chaos)," Misek said.

 

UBS Investment Research also lowered its price target for Apple from $780 to $700, as iPhone and iPad sales are expected to decline in the January-March quarter.

 

"Some of our Chinese sources believe that iPhone 5 sales may not be as good as the iPhone 4S," UBS analyst Steven Milunovich said in a research report.

 

Apple CEO Tim Cook said in a statement: "In China, customers' response to the iPhone 5 has been astonishing."讶，这刷新了一个纪录，成为公司在中国销量最好的新上市周末。"

 

The iPhone 5 was launched in China for the first time on Friday. Observers had expected this to help Apple improve its declining market share in China, but preliminary reports showed demand was less enthusiastic than anticipated. In the long run, Apple's hopes may rest on China Mobile, China's largest telecom operator.

Meanwhile, Apple accessory manufacturers in Shenzhen have also been shrouded in a cloud of worry recently. Unlike the previous situation where accessories quickly became popular after a new Apple product was released, this time Apple licensees in Shenzhen found themselves in a difficult situation with no means to cook with.