iPhone 5 was cold on the first day of China, and it was difficult for accessories manufacturers to cook without rice

Apple's shares tumbled on Friday, as Apple's iPhone 5 was lukewarm on its first day of listing in China and two analysts lowered their shipment forecasts. However, Apple said on Sunday night that sales of the iPhone 5 in China had exceeded 2 million units in three days since its debut on Friday, making it the best-selling iPhone model when it was launched in China.

 

Jefferies analyst Peter Misek revised down his iPhone shipment forecast for the January-March quarter, saying that Apple has begun to reduce orders to suppliers in order to balance too much inventory.

 

Misek lowered his first-quarter iPhone sales estimate to 48 million from 52 million. and reduced the gross margin estimate by 2 percentage points to 40%.

 

"The iPhone 5 was unexpectedly cold in China, and we're not sure if it's because of the weather (snow) or the requirement for pre-orders (to prevent confusion)," Misek said.

 

UBS Investment Research also lowered its target for Apple's stock price from $780 to $700 due to lower iPhone and iPad sales in the January-March quarter.

 

"Some of our Chinese sources believe that iPhone 5 sales may not be as good as the iPhone 4S," UBS analyst Steven Milunovich said in a research note.

 

Apple CEO Tim Cook said in a statement: "In China, the customer response to the iPhone 5 has been amazingSurprised, this set a new record and became the company's best-selling new launch weekend in China. "

 

The iPhone 5 debuted in China on Friday, which was expected to allow Apple to improve its declining market share in China, but initial reports showed less enthusiastic demand than expected. In the longer term, Apple's hopes may be pinned on China Mobile, China's largest telecom operator.

On the other hand, Shenzhen's Apple accessories manufacturers are also shrouded in a cloud of gloom during this time. Contrary to the previous situation where peripheral accessories were immediately sought after after the release of new Apple products, this time Apple's authorized manufacturers in Shenzhen fell into the dilemma of having no cooking rice.