How Unify Reduced Manual RevOps Tasks by 90%

Unify is building an end-to-end solution for warm outbound, starting with high-intent leads who visit your website. Before starting Unify, Austin (CEO and co-founder) optimized Ramp's inbound lead flow. Recognizing the need for a more efficient way to manage outbound and inbound workflows, Unify picked Default for inbound automation.

Days Before Default

Unify's website used a basic signup waitlist but wasn't set up well for growth.

• Manual Follow-up: The old process was slow and ineffective. The team spent time chasing leads who signed up on their website rather than focusing on strategic activities.
• Low Conversion Rates: Unify’s inbound process generated lower conversion rates than expected. Unify knew that conversion needed to be improved before they invested in building out inbound motion.

After Default: Efficiency & Scale

With Default, Unify has consolidated all inbound workflows with the following:

• All-in-one Platform: Default lets Unify manage web forms, routing, CRM syncing, scheduling, and automation in one place. It also removes the need for engineers' help, saving the entire team time.
• Scalable Solution: Unify picked Default because it can grow with the company. It helped Unify move from managing a few sign-ups weekly to managing hundreds of demos per month.

The Main Benefit: Speed of GTM

Default has become a crucial part of Unify's growth plan.

• Speed of GTM Ops: With Default, Unify can make routing changes or minor adjustments every two or three weeks. What used to take five to ten hours is now only an hour, which their Ops person can manage.
• Speed of Execution: Default removed the need for engineers to be involved in changing routing decisions, workflows, and form building.

Conclusion

For Unify, Default is a vital part of their customer engagement process. It improved their processes, saved a lot of engineering time, and offered a scalable inbound automation platform.

Default was designed to help modern early-stage companies streamline their operations and focus on what truly matters—growth. See Default in action to unlock growth for your team.

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