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Texas Instruments today launched a brand-new integrated automotive chip that helps drivers and passengers across all price ranges achieve a safer and more immersive driving experience.
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Shanghai, China (January 8, 2025) â Texas Instruments (TI) (NASDAQ: TXN) today launched a brand-new integrated automotive chip designed to help drivers and passengers across all price points achieve a safer and more immersive driving experience. The TI AWRL6844 60GHz millimeter-wave radar sensor uses a single chip running edge AI algorithms to support occupancy detection, in-car child detection, and intrusion detection for seat belt reminder systems, thereby creating a safer driving environment. With TI's next-generation audio DSP cores, AM275x-Q1 MCU, and AM62D-Q1 processor, you can enjoy high-quality audio at a more affordable price. Combined with TI's brand-new analog products (including the TAS6754-Q1 Class D audio amplifier), engineers can obtain a complete audio amplification system solution. TI will showcase these devices at the Consumer Electronics Show (CES) in Las Vegas, Nevada, USA, from January 7 to 10, 2025.
"Whether it's entry-level or luxury cars, fuel or electric vehicles, today's drivers expect these vehicles to deliver a better in-car experience," said Amichai Ron, Senior Vice President of TI's Embedded Processing Division. "TI continues to deliver innovative technologies aimed at driving the development and improvement of the future automotive driving experience. Our edge AI radar sensors help automakers enhance vehicle safety and respond quickly to driver actions and needs, while our on-chip audio systems deliver a more immersive audio experience, thereby enhancing driving pleasure. Together, they create a brand-new in-car experience. âÂ
The three-in-one radar sensor supporting edge AI improves detection accuracy
Original Equipment Manufacturers (OEMs) are continuously integrating more sensor technologies into automotive designs to enhance the in-car experience and meet evolving safety standards. After using TI's edge AI-supported AWRL6844 60GHz millimeter-wave radar sensors, engineers were able to integrate three in-vehicle detection functions to replace multiple sensor technologies (such as seat weight sensor pads and ultrasonic sensors).
AWRL6844 integrates four transmitters and four receivers, capable of delivering high-resolution detection data and optimized cost, making it ideal for OEM use. The collected data is fed into application-specific AI-driven algorithms, which run on customizable on-chip hardware accelerators and DSPs, thereby improving decision-making accuracy and speeding up data processing. AWRL6844 edge intelligence features of sensors help enhance the driving experience, such as:
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TI's comprehensive audio product range delivers a superior automotive audio experience
As drivers' expectations for in-car experiences across various models continue to rise, OEMs aim to provide high-quality audio while minimizing design complexity and system costs. The AM275x-Q1 MCU and AM62D-Q1 processor reduce the number of components required for automotive audio amplifier systems by integrating TI's vector-based C7x DSP core, Arm® core, memory, audio networking, and hardware security modules into a functional safety-compliant SoC. The C7x core combined with the matrix multiplication accelerator forms a neural processing unit used to handle both traditional audio algorithms and edge AI-based audio algorithms. These automotive audio SoCs are scalable, allowing designers to choose from entry-level to high-end systems based on different memory and performance needs, requiring minimal redesign and no significant investment.
TI's next-generation C7x DSP core delivers processing performance more than four times that of other audio DSPs, allowing audio engineers to handle more audio functions simultaneously on a single processor core. The AM275x-Q1 MCU and AM62D-Q1 processors feature spatial audio, active noise cancellation, sound synthesis, and advanced in-car networking features (including Ethernet audio-video bridging), enabling an immersive audio experience inside the car.
To further optimize automotive audio design, engineers can use TI's TAS6754-Q1 audio amplifier, which uses innovative 1L modulation technology to deliver excellent audio performance and low power consumption, while halving the number of inductors required compared to existing Class D amplifiers. The TAS67xx-Q1 series integrates real-time load diagnostics required by OEMs, helping engineers simplify design, reduce costs, and improve efficiency, all while ensuring audio quality is not compromised.
CES 2025 TI booth
At CES 2025, TI will showcase how its semiconductor technology is redefining various experiences by achieving higher levels of automation, intelligence, efficiency, and cost-effectiveness. The exhibits include innovations in software-defined vehicles, advanced driver assistance systems, robotics, wearable medical devices, energy infrastructure, and personal electronics. Please visit ti.com/CES for more details.
Packaging and supply status
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